July 19, 2012 -
Parrotheads, rejoice! Margaritaville is coming to Atlantic City.
According to a Press of Atlantic City report, Resorts casino and the Steeplechase Pier are due to become another gaming-related outpost of the Margaritaville franchise. The news came during a Casino Reinvestment Development Authority hearing on Thursday and had been rumored on Internet forums for weeks.
Margaritaville is identified with singer Jimmy Buffett whose blend of island-country-rock music has attracted a broad following. The brand has also been a wildly successful draw in other casino situations.
A Resorts casino spokeswoman declined to comment on the report but an announcement is expected next week. Rumors about a Buffett involvement with Resorts have been swirling for weeks as casino patrons on Internet forums have been discussing the subject.
Recently, there were news reports there were plans to rebuild the Steeplechase Pier, destroyed in a 1988 fire, and have a Margaritaville Landshark Bar and Grill there. A connected beach bar is also planned . However, at the CRDA hearing, more elbaorate plans were discussed, including a 400-seat Margaritaville Cafe, Margaritaville retail and Margaritaville-style inside the casino, according to a project official. Plus, much of the Boardwalk frontage would reflect Margaritaville.
To anyone who has visited the Flamingo Casino in Las Vegas lately, this should all sound familiar.
Several years ago, the Flamingo in Las Vegas gave a huge part of its Strip frontage to a Jimmy Buffett Margaritaville restaurant-bar-retail store. That place was so popular, the Flamingo redid a portion of its casino to capitalize on Margaritaville’s appeal. As a result, Buffett had to obtain a gaming license in Nevada.
Recently, Buffett opened his own Margaritaville casino in Biloxi, Mississippi. And there’s a Margaritaville Café at the Mohegan Sun casino in Connecticut.
Before Margaritaville’s foray into casinos, Buffett’s cafes and retail shops were established in tourists destinations, such as Key West and New Orleans, and are in other sun-splashed places, such as Orlando, Charlestown and Myrtle Beach.
This isn’t the first time that Atlantic City has flirted with the Margaritaville brand. Before the old Trump Marina was sold to Tilman Fertitta, who made it the Golden Nugget, there were plans to sell that casino-hotel to a group that would have used the Margaritaville brand. That fell through.
Image credit: nirots