May 1, 2012 -
With little fanfare so far, the casino in Delaware County, Pennsylvania is apparently rebranding itself as Harrah’s Philadelphia, changing the geographical reference in its signature from Harrah’s Chester. The full name is Harrah’s Philadelphia Casino and Racetrack. The casino has an accompanying harness track.
Indeed, the casino is still in the city of Chester but apparently, Caesars Entertainment, which owns the casino, felt that association with Philadelphia, which lies approximately seven miles northeast of the casino, was better for marketing purposes.
Harrah’s Chester Senior Vice President and General Manager Ron Baumann confirmed the name change to the Delaware County Daily Times last month.
“We can confirm that we are working on changing the Harrah’s name as part of new developments in entertainment and dining which will better position the casino as a regional destination,” Baumann said in a statement.
Some billboards for the World Series of Poker Circuit tournament, which is currently going on at the casino, refer to the casino as Harrah’s Chester. Over the weekend, there was an announcement in harness racing circles that the harness track should be referred to as Harrah’s Philadelphia Casino and Racetrack. And the casino’s website now also says Harrah’s Philadelphia.
It will be interesting to see how long it takes local casino-goers to adapt to the new name. Philadelphians are sometimes slow to give up location references to which they’ve grown accustomed. The Platt Bridge over the Schuylkill had a name change more than 30 years ago, and many locals are still calling it the Penrose Avenue Bridge. And the street that parallels the Delaware River with street signs that say Columbus Boulevard is still Delaware Avenue to many native Philadelphians.
However, Harrah’s Chester has been around for just a handful of years so perhaps the new name will have an easier time catching on.